By Ryan Boysen. [50] He is also responsible for the development of the Cupid's Cup business competition. [3][6] He left the prestigious Georgetown Preparatory School, a Catholic school, due to poor academic performance and behavioral issues,[7][8] then went on to graduate from another Catholic school, St. John's College High School, in 1990. 23 on 50 Most Influential People in Sports by, No. [12], Before living in Lutherville, he lived in the Georgetown section of Washington, DC. "[5] The company IPO'd on the NASDAQ in November 2005, raising $153m of capital. Under Armour also produces American football, basketball[44] and soccer[45][46] uniforms, among other sports. Shoes are Under Armour's fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012. Under Armour has an internal phrase called "No loser talk." [24], On December 5, 2016, Under Armour reached a 10-year agreement with Major League Baseball to become the official on-field uniform provider of the MLB, beginning in 2020. From his grandmother's basement, Plank moved to Baltimore. [34], In October 2019, Kevin Plank announced he would be stepping down by 2020, and COO Patrik Frisk would succeed him as CEO in January 2020. [14], The idea that led to Under Armour was sparked while playing for the Maryland Terrapins, Plank said he was the "sweatiest guy on the football field". [56] Plank's comments drew criticism on social media. [52] The project has converted Cole Field House, the school's former basketball arena, into the football facility, a sports medicine center and student entrepreneurship lab. [33][32] On November 5, 2010, Sagamore Farms' Shared Account won the $2 million Breeders' Cup Filly & Mare Turf (GI). Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team.Plank initially began the business from his grandmother's basement in Washington, D.C. Under Armour Women's Torch Fade Basketball Shoes - 5 Pairs - Size 7 $120 (chi > Chicago, Illinois) pic hide this posting restore restore this posting. [42] Following Plank's renovation, the building reopened as the Sagamore Pendry Hotel. From his grandmother's basement, Plank moved to Baltimore. LIVE CHAT Mon-Fri 6.00 - 22.00 . Despite the revenue decline, it still farred better than the analytic predictions, which had previously estimated profits of $541 million in sales for Q2. Climate change is real and must be taken seriously by our business community, our customers, our neighbors and our elected officials. Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. [43], Plank donated $1 million through The Cupid Foundation to the Baltimore-based CollegeBound in 2016. However, Nike ultimately re-signed Durant after agreeing to structure a contract, offering US$300,000,000. [9], Plank originally sought to call his new sportswear company Heart, but he could not trademark it. Investor The tools to inspire, inform, invest Learn More. [35][36] In July 2020, the company received Wells Notices from the U.S. Securities and Exchange Commission, Mr. Plank the Under Armour's CEO, David Bergman. Under Armour said on Tuesday its founder and long-time Chief Executive Officer Kevin Plank will step down from the role next year and be succeeded by Chief Operating Officer Patrik Frisk. Following that front page, Under Armour's first major sale came, when an equipment manager from Georgia Tech requested 10 shirts from Plank. [31][32], Under Armour has a partnership with PGA golfer Jordan Spieth, who has won three majors so far (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has recently launched his own golf shoe, "Spieth One. Patrik Frisk, recently appointed CEO of Under Armour, speaks at the 2020 Under Armour Human Performance Summit on January 14, 2020 in Baltimore, Maryland. [5], A turning point for him came late in 1999, when Plank used nearly all of Under Armour's money, and employees agreed to go without pay for a few weeks, so the company could take out a $25,000 advertisement in ESPN The Magazine. [47] He is also a member of the Board of Trustees for Living Classrooms, a Baltimore-Washington based non-profit organization dedicated to the hands-on education of young people using urban, natural and maritime environments as “living classrooms". Under Armour brand strategy / positioning case study If you want to get access to Under Armour brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. and Under Armour in Record Sponsorship Deal, "Athletes with Under Armour endorsements (Pictures)", "Under Armour's collaboration with Dwayne Johnson tops list of the best-matched celebrity endorsements", "The Incredible, Tactical Undergarments Designed for the Avengers Cast", "Here are all the brands that appear in 'House of Cards' season 3", "Under Armour volleyball jersey worn by Lily Collins in THE BLIND SIDE (2009)", "22 JUMP STREET: Action + College = Brands", "Under Armour jersey worn by Anthony Kelley in THE GAMBLER (2014) @underarmour | Under armour brand, Drama movies, Under armour", "Gridiron Gang Mustangs Staff Under Armour Polo Shirt | #46604318", "Under Armour jerseys, sweatbands and polo shirt in FOCUS (2015) @underarmour | Under armour brand, Under armour, Drama movies", "Under Armour – The Dark Knight Rises (2012)", "Rare artwork, underfoot, could soon be out of sight | Baltimore Brew", "Under Armour cancels Trophy hunting contract with Sarah Bowmar", "Former Client: Under Armour Introduces 2016 Women of Will Hunt Campaign", "Josh Bowmar Films Himself Spearing A Bear, Then Giggling Over The Kill", "Under Armour CEO endorses Trump, Twitter users endorse shopping elsewhere", "Stephen Curry Takes Issue With Under Armour Leader on Trump", "Athletes oppose pro-Trump comments made by Under Armour CEO", "In full-page ad, Under Armour CEO Kevin Plank tries to put praise for Trump behind him", "Under Armour's Kevin Plank becomes second CEO to quit Trump advisory council", "Under Armour says it gets Wells Notices from SEC", https://en.wikipedia.org/w/index.php?title=Under_Armour&oldid=1000019561, Companies listed on the New York Stock Exchange, Manufacturing companies based in Baltimore, Sporting goods manufacturers of the United States, Pages with non-numeric formatnum arguments, Articles with self-published sources from June 2015, Articles with self-published sources from May 2015, Pages containing links to subscription-only content, Wikipedia pending changes protected pages, Articles with unsourced statements from January 2012, Pages using multiple image with auto scaled images, Wikipedia articles needing clarification from February 2020, Creative Commons Attribution-ShareAlike License, Under Armour products have also been featured in the Marvel movies (, This page was last edited on 13 January 2021, at 03:27. [50], The company produces the Speedform shoe in a Chinese bra factory. This plan has been seen as controversial due to the fact that Kevin Plank, Nate Costa (president of FX Studios) and developer Cary Euwer used state and federal tax credits to restore the historical building, yet the historical murals are being covered up by turf flooring. Under Armour’s first national television ad, the now-legendary Protect this House® commercial, featured former University of Maryland football standout Eric "Big E" Ogbogu. 21 on 50 Most Influential People in Sports Business by, No. [4], Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. They were revealed when Boston College played Maryland on October 27, 2012, also when Hawaii played UNLV on November 24, 2012. Under Armour is not owned by hedge funds. His former home, when he put it up for sale, was the most expensive home on the market in Washington, DC. He condemned the administration's ban on travel to and from seven primarily Muslim nations, adding "we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community."[85]. Under Armour has landed in the middle of a storm after Steph Curry, one of its most valuable athletes, called President Trump an asset -- "if you remove the 'et' from asset." Although there did not appear to be a design flaw in the suit that caused the poor results, the news of the suits caused Under Armour stock to drop 2.38%. [11] In late 2007, Under Armour opened its first full-line full-price retail location at the Westfield Annapolis mall in Annapolis, Maryland. Contact us "It was important," Plank said, "that this not just be my decision. [55], On November 3, 2011, the United States Consumer Products Safety Commission announced a voluntary recall of all Under Armour Defender chin straps. In other words, while Under Armour might not be Nike, it is nonetheless a corporation with a true international presence. [26] Under Armour will replace Majestic, who has been MLB's uniform provider since 2004. [65][66], One of its most fiscally beneficial marketing strategies has been its collaboration with wrestler-turned-celebrity, Dwayne "The Rock" Johnson, who has become the face of the company since January 2016.[67]. Urban Armor Gear produces the most rugged, lightweight, cases that are drop tested to US Military Specs. [64], Under Armour promotes its products by sponsorship agreements with many celebrity athletes, professional teams and college athletic teams, a field in which it competes with other sports apparel companies. [7] In 2003, consumer sector focused private equity firm Rosewood Capital invested $12 million into the company. As a business leader concerned with creating American jobs, I disagree with the decision to exit the Paris accord.[86]. Stephen Curry has starred in several Under Armour campaigns. Under Armour, Inc. develops, markets, and distributes branded performance products for men, women, and youth. [51], In November 2014, Plank pledged $25 million to the University of Maryland to be used for the proposed athletics and academic complex. Insider Ownership Of Under Armour Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. Find the latest Institutional Holdings data for Under Armour, Inc. Class C Common Stock (UA) at Nasdaq.com. [5] In Any Given Sunday, Willie Beamen (played by Jamie Foxx) wears an Under Armour jockstrap. [63], After ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube. List by sport include only, UA Fitness Performance Center and historic mural covering, Lorraine Mirabella, New York Daily News. [57] As of January 28, 2016, the fourth quarter net revenues for 2015 increased 31% to $1.17 Billion while the full year net revenues increased 28% to $3.96 Billion. The company said that revenues were likely to grow at a low single-digit rate, and that further declines in North America were expected. [37] The building was originally built in 1914 to store port cargo and later served as a community center and studio for the television series Homicide: Life on the Street; it closed in 1999. [21][22][23] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Hanes, one of Under Armour's longest-sponsored athletes, has appeared with Under Armour co-founder Kip Fulks in episodes of "Ridge Reaper," which … [20], On March 3, 2016, the company became the Official Match Ball Partner of the North American Soccer League, starting with their 2016 season. Under Armour also markets its products through product placements: In 2015, Under Armour released plans for their new Under Armour Fitness Performance Center powered by FX Studios at the Bank of America Building at 10 Light Street in Baltimore. [14], The company is reported to be the major commercial sponsor for the reality TV show Duck Dynasty and has garnered attention for taking a stand supporting show "patriarch" Phil Robertson. [59] Additionally, he publicly opposed President Trump's decision to withdraw from the Paris Accord[60] and was among the Fortune 500 CEOs to sign a pledge to promote workplace diversity and inclusion. Phone Support. [21][22], On May 26, 2016, Under Armour and UCLA announced their plans for a 15-year, $280 million contract, making this the largest shoe and apparel sponsorship in NCAA history. May 24, 2016, "Under Armour 2017 Annual Report Form (10-K)", "Analysts: Brand crossover risky for Under Armour", "Under Armour Performance Apparel History", "Under Armour to open retail site in Annapolis", "Under Armour sets new course with Brand House", "Under Armour Inks Deal With Cal Ripken Baseball", "Under Armour to stick with 'Duck Dynasty' franchise amid media uproar", "How a Bet on High-Tech Suits Left U.S. Skaters in the Cold", "Yahoo Finance 2014 Company of the Year: Under Armour", "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal", "Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo", "IBM Watson, Under Armour to Transform Health and Fitness", "NASL, Under Armour Announce Groundbreaking Match Ball Partnership", "Q&A With Under Armour Senior Director Of Global Football Antonio Zea", "UCLA's Under Armour deal for $280 million is the biggest in NCAA history", "In Big Retail Push, Under Armour Will Move Into NYC's Iconic FAO Schwarz Location", "Opening of Under Armour's Fifth Avenue New York store delayed until 2021", "Under Armour to make official MLB uniforms", "Report: Nike, not Under Armour, to supply MLB uniforms", "MLB and Nike agree to 10-year uniform, footwear deal", "Under Armour is upping its game with Steph Curry", "TrueHoop Presents: You won't believe how Nike lost Steph", "Under Armour Sales Jump 30% As Stephen Curry Shoes Prove A Slam Dunk", "Waning interest in Steph Curry shoes? [5] Plank tried several prototypes before deciding on the one he wanted to use. [16] One day, his brother asked him, "How's that company you're working on … Under Armor?" [56], In 2014, sales of apparel, footwear and accessories represented 74.3%, 14% and 9.9% of net revenues, respectively. He started Under Armour in his grandmother's basement less than 20 years ago. Athlete at Under Armour, Owner and Graphic Designer at Graphics Lab Gold Coast. [16], The company, offering a reported US$250,000,000 over 10 years, also bid hard over Nike to sign NBA MVP Kevin Durant to an endorsement deal. [10] The same year, the company launched its first television commercial, which centered on their motto, "Protect this house. Bankrolled by Kevin Plank—the hometown entrepreneurial success story and billionaire founder of Under Armour, the athletic-apparel giant and owner of Sagamore—and public funding, this site isn’t just a massive investment in infrastructure, industry, and waterfront property, though it’s definitely all … By Ryan Boysen. EMAIL customerservice.uk@underarmour.com. [59], UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer. [11][3] Frustrated by his cotton T-shirts' inability to keep him dry and comfortable, he searched for a material that would wick the sweat from his body. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. [40], Plank renovated the former Recreation Pier building in Fells Point, Baltimore. [7] After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. With positive reviews from players, word began to spread and orders began to increase. [37] The same month, the company reported revenue decline of 41% for the Q2 of 2020 or $707.6 million. [34] There are about 100 horses on Sagamore farm, with about 40 actively training as of July 2017. [62], As of 2012, Under Armour was the sponsor of the Baseball Factory's "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually. Plank initially began the business from his grandmother's basement in Washington, D.C.[5] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car. As seed money for Under Armour scent control technology in 2012 seriously by our business community, Many. 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